Let’s Talk Luxury

While we’re all aware that almost every “average” car brand has its separate luxury brand such as Hyundai’s Genesis, Honda’s Acura, and even our favorite Nissan’s Infiniti. As customers, we’re seeing so many new, sportier, edgier designs from the base brands though. Looking at Infiniti and their most popular 2020 car, the Q50, starting at the base price of $36,400, is only about $2,000 from their new $34,250 2020 Nissan Maxima… (looking at the numbers sent me into a shock too!). So, “what does this mean?” you may be asking yourself. This means that while Nissan still claims Infiniti as their luxury brand, Nissan is just slowly starting to make that cross into being a luxury brand. According to www.thecertifiedautoplex.com, “ Luxury is used to categorize vehicles that are equipped with better performance capabilities, lavish interiors, and all the latest safety and technology features…”.

It has recently been brought to light just how luxurious mainstream brands have become. More often than not, you will find brands like Nissan with almost identical, if not more of those luxury features than their luxury brands. Call it a symptom of sharing parts between different models or a sign of increased disruption in the industry from upstarts like Tesla. Either way, the line between premium and economy is really starting to blur between Nissan and Infiniti. Want us to list off a few new performance capabilities? How about the new e-4ORCE for more front-end torque. 

 

Nissan’s e-4ORCE motor provides instant torque to all four wheels to deliver balanced, predictable power and handling that rivals most luxury vehicles.  Lavish interiors? Nissan has it. All of the interiors on Nissan vehicles offer sleek, edgy interiors, for those who like leather and don’t, there’s an option for everyone. Technology? Can’t be beat. The infotainment systems on every vehicle offer modern bluetooth features for all phones and so much more. You don’t want to miss out! Check out all of the Nissan features on their official website www.nissanusa.com. Live in Texas? We have a special suggestion just for you @Katy Nissan 

Confused about what to buy? Don’t be! Check out our First-time Car Buying Guide